‘No theory today is outside the market’ Theodor Adorno

How new media integrate the artistic languages and the economy, which the convergences between interactive art and advertising? Market Forces is the theme of the 5th edition of Piemonte Share Festival, from the 3rd till the 8th of November 2009 at the Museo Regionale di Scienze Naturali. The market is the place where commerce and culture meet. The market is an arena, a battle ground where questions of value and chaos, of meaning and randomness, politics and economics, collide and clash. Market Forces “Art practice is becoming increasingly relational – like the market – and less representational. This move towards the transaction as the privileged form of communication is having profound effects on culture in material, symbolic and strategic  ways. Exchange is everything. It is within this context that Share Festival 2009 addresses the specific relationship between artistic innovation and corporate communication. Creative innovation is a vital corporate strategy for breaking through ever denser flows of information and reaching the customer/spectator. At the same time, market forces themselves are helping us to define critical approaches to media art”. Andy Cameron Download the catalogue of  Share Festival 2009 in pdf format. Take a look at the conferences of Share Festival 2009 – http://www.toshare.it/?page_id=2384 Take a look at the photos of Share Festival 2009 – http://www.flickr.com/photos/sharefestival/sets/72157622790030878 The video of Share Festival 2009