Artvertising Industry

[flv:http://toshare.top-ix.org/FLV/artvsmarket.flv 640 480]

SATURDAY, 7th NOVEMBER
Regional Museum of Natural Science
Artvertising Industry

Art and advertising cross paths in marketing, where they respond to the challenges of new technologies, cultures and emerging social forms, encourage the progressive disappearance of the distinction between audience and producer, and explore new forms of interaction. What consequences does this convergence have for the advertising industry and the art market? What happens when art, design and market form a hybrid? What role do global social networks and innovation play? Advertisers, designers and artists give and discuss their answers.

Moderate ANDY CAMERON, guest curator Share Festival and directorFABRICA
JOEL BAUMAN, founder and partner Tomato Interactive
RENZO DI RENZO, artistic director Fondazione Buziol
ALEX GIORDANO, co-founder Ninja Marketing