Squatting Supermarket at Mondovì

May 4, 2010 2:28 pm

*Friday, 7th May, at 6 PM* at the Antico Palazzo di Città in Mondovì Piazza (via Giolitti 1), the cultural association Marcovaldo, the Municipality of Mondovì, and The Sharing are proud to present the conference Squatting Supermarket, featuring Salvatore Iaconesi and Oriana Persico. Admission is free.

The conference will be showcasing the story of Squatting Supermarket. Squatting Supermarket is an interactive installation that reproduces a supermarket in augmented reality. The technological focal point of the installation is the iPhone application ‘iSee’, developed by Salvatore Iaconesi and Oriana Persico for the Share Festival 2009. The application uses the physical and communication infrastructure of the marketplace (sales outlet + logo) to radically redesign our shopping experience.

Alongside archive images, videos and slides from past events, conferences and initiatives, a special preview will be given of some of the content created for the installation, including microdocumentaries, infodesigns and interactive experiences that broaden the shopping experience and inform users. The partnership initiative built on Squatting Supermarket between the Tor Vergata and La Sapienza Universities of Rome will also be presented. Similar initiatives will soon be launched with the Polytechnic of Turin.

http://www.smirproject.eu/mondovi/?p=22

Links
Squatting Supermerkets – scheda riassuntiva
Squatting Supermerkets – statement artistico by Salvatore Iaconesi
iSee – scheda riassuntiva
Premio per la Tecnologia a Impatto “0” EnviParK,Torino – Piemonte Share Festival ’09
Presentazione @Facoltà di Architettura “La Sapienza” 05/04/2010 – Rom2

Site Reference
www.smirproject.eu
www.toshare.it
www.artisopensource.net
www.fakepress.it
www.hubroma.net
www.designinteraction.it