“Action Sharing is a platform created in 2007 by the operating arm of Piemonte Share in Torino-Italy, where artists, engineers, computer scientists and local companies specialised in robotics can come together to develop research projects focused on art and innovation.”
The Chamber of Commerce of Torino chose to back the proposal put forward by Action Sharing to promote a new vision of culture, where art is not confined within the walls of art galleries and museums. In this vision, art is opened to the business world to become an engine for economic growth and local development, drawing from the design, technological innovation and creative capacities that can be found in local companies of excellence.
Action Sharing was conceived and based right from the start on the possibility of drawing together people from the worlds of scientific research, art & creativity, and general education, and steering them to contribute as a group to the creation of a digital art performance for demonstration and experimental purposes.
Artists who would normally find themselves on stage, in museums or in art galleries have found space for creation within the research labs of the companies involved and the University, space shared with engineers and computer scientists for the construction of a new and entirely unconventional approach to innovation.
There are two Action Sharing: Orchestra Meccanica Marinetti and Cymatics.