Market Forces 2009

Take a look at the confereces in streaming.

THURSDAY, 5th NOVEMBER
Regional Museum of Natural Science
– Until the end of cinema
Presentation and screening of the exhibition Until the End of Cinema with Luca Barbeni and Simone Arcagni.
Until the End of Cinema is a Share Festival 2009 exhibition featuring a series of audio-visual works that begin where the cinema ceases to exist, taking us from the linear to the interactive, from the collective to an individual perspective. The works can no longer be said to be cinema, but nor are they something else.
LUCA BARBENI, curator
SIMONE ARCAGNI, teoric
PHIL WOOD, artist
YANIV WOLF, producer Submarine Channel

– Market Forces
Market Forces – presentation of the exhibition by Simona Lodi
Exploring market forces is a vast issue that has inspired many artists from Duchamp to Jeff Koons. The old idea that art and the market are completely incompatible has become a thing of the past. Many contemporary artists today not only voice their opinions on the market and the economic consequences of art in the media, but use their art to make us think about economic mechanisms, or just outright parody them. They are all works relating to marketing, e-commerce, and commercial communication. These tongue-in-cheek and at times paradoxical works often use the real or virtual supermarket as a favourite setting.
SIMONA LODI, artistic director Share Festival
SALVATORE IACONESI, activist
PETE IPPEL, activist

– Complex Shopping Narratives, an experiential workshop by Salvatore Iaconesi and Luca Simeone.
Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them. “Every product,” reads the artistic statement, “generates a chain reaction that propagates through the environmental, social, political, economic, technological, relational and emotional spheres. As highly complex and ramified as they are, these connections are not explicit. All too often, people are left merely with the experiential message of ‘buy this good/service, it’s designed just for you, for what you want to be.'”
SIMONA LODI, direttore artistico Share Festival
SALVATORE IACONESI, attivista
LUCA SIMEONE, Fake Press

FRIDAY, 6th NOVEMBER
– Conference day DIGITAL ORBIT
Quazza Laboratory, University of Turin.
Share Festival presents Erik Natzke, an artist, designer and programmer who creates and gives material substance to his ideas through immaterial computer code. His sensibility, combined with his stubborn resolve, has enabled him to push back the limits of his medium, beyond known methods and approaches. Erik loves to take risks, in the awareness that the value of failure lies in discovering new, never-before conceived solutions. Natzke uses programming to create his tools, colours and ultimately his artistic vocabulary.
BRUCE STERLING, writer
ERIK NATZKE, artist, designer e programmer
CARL CRAIG, dj and producer
TRISTANO, dj and producer

– Officine Sintetiche
Officine Sintetiche presents a preview of its production format, consisting of a live showcase and interactive performance building on complex socio-cultural content. The live showcase features a demonstration applied to the development of interactive systems for the stage, whilst the interactive performance will be directed by two leading artists – Antonella Usai, founder of the NAD Dance Company, and London’s Ali Zaidi, founder of Motiroti.
ALI ZAIDI, MotiRoti
ANTONELLA USAI, Compagnia NAD?A
ANTONIO PIZZO, University of Torino
VANESSA VOZZO, Servi di Scena Opusrt
TATIANA MAZALI, Politechnic of Torino

– Angel_F. Diario di un Intelligenza Artificiale.
The child of Biodoll and Derrick de Kerckhove, Angel_F is a young AI (artificial intelligence) that grows just like spyware. Reproducing the development stages of an embryo in digital reality, the substrate narrative and poetics become a tool for studying and representing multiple contemporary identities (hybrids of the organic and digital), the languages and forms of knowledge (today synthetic and connective), and behavioural dimensions (observing users and implementing practices on-line and in the physical world, from an ethnographic and political perspective). Soon to be released, a book-diary-essay published by Castelvecchi, recounting Angel_F’s first year of life. (Authors: Salvatore iaconesi and Oriana Persico)

SATURDAY, 7th NOVEMBER
Regional Museum of Natural Science

– Art vs Market
in collaboration with aksioma
The globalisation of art and the constant broadening of the definition of art have combined, on the international art scene, with the need to reflect upon the socio-cultural impact of software. The issue is one that also needs to be addressed in pragmatic terms, such as with reference to the storage, documentation and conservation of digital art works. Contemporary art though is also a source of knowledge about the economy, shining a light on hidden and opaque processes that are often concealed by the media.
Moderator SIMONA LODI, artistic director of the Share Festival
ALESSANDRO LUDOVICO, Editor-in-chief of Neural
FRANZISKA NORI, director of the Centre for Contemporary Culture Strozzina
ANTONIO CARONIA, new media theorist

– L’industria dell’aRTvertising
Art and advertising cross paths in marketing, where they respond to the challenges of new technologies, cultures and emerging social forms, encourage the progressive disappearance of the distinction between audience and producer, and explore new forms of interaction. What consequences does this convergence have for the advertising industry and the art market? What happens when art, design and market form a hybrid? What role do global social networks and innovation play? Advertisers, designers and artists give and discuss their answers.
Modera ANDY CAMERON, guest curator of the Share Festival & director of FABRICA
JOEL BAUMAN, founder and partner of Tomato Interactive
RENZO DI RENZO, artistic director of the Buziol Foundation
ALEX GIORDANO, co-founder of Ninja Marketing

–PREMIAZIONE SHARE PRIZE 09
For this edition, the jury is:
Andy Cameron (creative director department Interactive Design Fabrica) – president of the jury
Bruce Sterling (writer and journalist, Austin)
Emma Quinn (new media art curator, London)
Giovanni Ferrero (president Accademia delle Belle Arti, Torino)
Rosina Gomez-Baeza (director Laboral Centro de Arte y Creación Industrial, Gijon

As the jury says, we  chose artworks which deal with important questions in an innovative and aesthetically relevant way. There is a cluster of mirrors which follow the spectator as he or she wanders among them – who is watching whom? – a cloud chamber which makes art from human breath and a handful of dust, and a neural network realised in wood and string which simulates the process of thinking, yet has nothing to say.  A  kinetic sculpture  models chaos with flying spheres of steel, and a simple hacked toy sends swarm of paper fragments floating in the wind.  A generative net art piece grows into gorgeous patterns which are always unique and always the same.

Ernesto Klar Convergenze parallele, USA/Venezuela
Lia Proximity of needs, Austria
Andreas Muxel Connect, Germany
Francesco Meneghini-William Bottin Sciame 1, Italy
Ralf Baecker Rechnender Raum, Germany
Random International / Chris O’Shea Audience, Great Britain