Complex Shopping Narratives

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THURSDAY, 5th NOVEMBER
Regional Museum of Natural Science
Market Forces

An experiential workshop by Salvatore Iaconesi and Luca Simeone.
Browsing products on shelves, choosing, paying, running up debt, being convinced and seduced, relating to places, messages and other people: shopping is an experience that fills our days, an experience constructed through images, suggestions and strategies that are all so complex that we, as final users, systematically fail to perceive them. “Every product,” reads the artistic statement, “generates a chain reaction that propagates through the environmental, social, political, economic, technological, relational and emotional spheres. As highly complex and ramified as they are, these connections are not explicit. All too often, people are left merely with the experiential message of ‘buy this good/service, it’s designed just for you, for what you want to be.'”

Salvatore Iaconesi, artist
Luca Simeone, FakePress
Federico Ruberti, FakePress